Apple’s pink is putting the World Behind

I haven’t been entirely impressed by iPhone announcements since before the Steve Jobs era, because in years of reading and writing about technology for a living, it’s clear that many “new” iPhone features are often borrowed ideas from competitors wrapped up in a prettier bow.

3D Touch? A pressure-sensitive screen is neat, but my Moto X has let me hold to peek at notifications, text messages and emails for ages. Live Photos? Don’t tell Lumia users that’s innovation.

But holy cow, the Rose Gold phenomenon has blown up the internet.

Again, it’s not like Apple invented Rose Gold. Asus Zenbooks have had it since 2012 and Nike incorporated it in its FuelBand in late 2013.